Sunday, January 11, 2009

Detroit auto show opens amid economic woes

Detroit, Jan. 11 (Chinese media) -- The North American

International Auto Show (NAIAS), one of world's most prestigious of its kind,

opens Sunday in Detroit as a deepened economic recession inflicts deep woes to

automakers worldwide and overshadows a possible recovery of U.S. ailing auto

industry in the near future.

The absence of some big names from the show,

including Nissan, Suzuki, Mitsubishi, Ferrari, Land Rover, Rolls-Royce and

Porsche, serves as a reminder what a trying time the automakers have to endure.

The missing companies pull out of the event to save cash in order to outlast the

economic slump.

The past year saw a global decline in auto sales. The

Detroit Three-General Motors, Ford and Chrysler LLC -- which have long wallowed

in financial troubles and edged towards the brink of bankruptcy, have suffered

most.

After having enjoyed a brief moment of record selling

of vehicles in January, 2008, GM, for example, has ever since experienced a free

fall in sales and profit, which helps bring the giant to its knees in seeking

rescue from the government.

Despite all the dreadful news for the industry, NAIAS

2009 may be seen as a trend setter for the future of car making as it features a

host of debuted hybrid and electrical cars from most of the participating

automakers, in an answer to calls for producing eco-friendly vehicles.

On the opening day of the show in Detroit's famous

COBO Center, which will run through Jan. 25, more than 6,000 journalists from

around the world packed the main floor to witness GM's rolling out17 new and

upcoming cars and crossovers -- including four global premieres.

According to NAIAS sources, eighteen manufacturers

and industry press conferences are scheduled throughout the day. NAIAS 2009

features eighty exhibitors and introduces nearly 50 new models.

Two of China's auto companies, BYD and Brilliant Car,

also displayed their new products, including some green cars, on the main floor

for the first time.

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