STOCKHOLM, Feb. 23 (Chinese media) -- Denmark's toy maker LEGO Group announced on Monday that 2008 was its successful year with considerable increases in both sales and profit despite the financial crisis that swept the whole world, according to reports reaching here from Copenhagen.
Net profit for the year amounted to 1.35 billion kroner (about 232 million U.S. dollars) against 1.03 million kroner (about 177 million U.S. dollars) in 2007. Revenue amounted to 9.53 billion kroner (about 164 million dollars) against 8.03 billion kroner (about 138 million dollars) in 2007, an increase of 18.7 percent, said LEGO Group in its Annual Report 2008 released on Monday.
Nearly all the LEGO Group's markets registered two-digit growth rates in 2008. In particular, the English-speaking markets saw extraordinarily high sales increases, which resulted in considerable increases of the LEGO Group's shares of these markets, the report said.
The LEGO Group pointed out in the report that classic play themes such as LEGO City are still among the largest product lines. LEGO Star Wars also achieved an extensive growth in 2008, while the launch of the licensed product LEGO Indiana Jones turned out to be very successful.
"Our results for 2008 have been extraordinarily good," said Joergen Vig Knudstorp, president and CEO of the Group, adding that despite gloomy economic prospects, the company felt well prepared for growth in 2009 as well, with its optimism supported by the results seen in the first months of the year.
The LEGO Group was founded in 1932. The family-owned group has come a long way from a small carpenter's workshop to the world's sixth-largest manufacturer of toys. It has been publishing earnings reports since 1997.
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