Monday, February 2, 2009

Hyundai, Kia target China sales

Special Report:Global Financial Crisis





BEIJING, Feb. 2 -- Hyundai Motor Co and affiliate Kia

Motors Corp, South Korea's biggest carmakers, are targeting record sales in

China this year to help them weather the meltdown of auto markets in the U.S.

and Europe.



Hyundai's 50-50 joint venture in China aims to raise

factory sales by 22 percent to 360,000 vehicles, while Kia's China plant expects

to sell 185,000 cars, up 30 percent from 2008, the Seoul-based companies said in

an emailed statement.

They aim at a combined 10 percent share of China's

market for passenger cars.

Auto sales in China rose 7.3 percent to 6.76 million

last year, growing at the slowest pace in at least nine years as a cooling

economy damped demand for new vehicles, according to the China Association of

Automobile Manufacturers.

Hyundai and Kia outperformed the industry average by

adding new, smaller models.

"Hyundai and Kia are doing relatively well in China

and January sales numbers were promising," said Kang Sang Min, a Seoul-based

analyst at Tong Yang Securities Inc.

"Their strength in emerging markets will help them

beat competitors more reliant on matured markets," added Kang, who rates Hyundai

as a "buy".

Hyundai's January retail sales in China jumped 35

percent from a year earlier to 42,790 units while Kia gained 15 percent to

17,607, helped by demand ahead of the Lunar New Year holidays and a reduction in

sales tax on small cars, the statement said.

For all of 2008, Hyundai's China sales grew 27

percent while those at Kia jumped 40 percent.

"Although we're facing a tough market environment,

we'll try to meet our goals with aggressive steps including adding new models

tailored to local customers," the statement said.

Hyundai and Kia, like General Motors Corp and

Volkswagen AG, are counting on emerging-market sales to offset slumping demand

in the U.S. and Europe as mounting job losses squeeze sales of big-ticket items

including cars and homes.

(Source: China Daily/Agencies)



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